Production Rates are an extremely effective tool to speed up estimating, as well as take all the experience out of your head and put it into a system that anyone can use.
The basic concept is that you build a formula for an item in your item catalog. Then when building an estimate, instead of doing the math in your head to see how much mulch you need, you simply plug in the square footage of the area to be mulched, and the Production Rate generates the total quantity of mulch you'll need for that amount of square footage.
For instance, let's say we build a Production Rate like this:
1 cubic yard of mulch covers 100' sq ft of area.
The text in bold is the formula. The text in italics is the units.
So now when I go to build an estimate and I add mulch to my estimate, I can click the little calculator beside the quantity field. This will launch a popup where I can simply enter my square footage.
For example:
Let's say I enter 850 sq ft in the popup. The system will do the math and automatically populate the quantity field for that mulch at 8.5 cubic yards.
See how that works!? 😁
Here's a video describing this:
Step by Step:
Key Terms
Unit of measure – The unit for the item itself (for example, mulch is measured in cubic yards).
Application rate – How much area or length one unit covers (for example, 100 square feet per yard). This can be by square foot, linear foot, or whatever fits how you measure that item.
The Two Places to Set a Production Rate
You can set production rates in two places, each with its own best use.
Option 1: In the Item Catalog
Best for materials that always have the same production rate no matter the job.
Steps:
Go to your Item Catalog.
Open the item (for example, "Mulch").
Find the Production Rate field.
Enter the unit of measure for the item (e.g., cubic yard).
Enter the application rate (e.g., 100 square feet = 1 yard).
Save.
What happens next: Every time you use that item in an estimate, a calculator appears. Enter your measurement (e.g., 782 square feet) and it returns the quantity (e.g., 7.82 yards). You can still adjust that number manually — you're not locked into it.
Caution: Only use the Item Catalog when the material's rate stays consistent across all jobs. Mulch is a good fit because you put it down at the same depth every time.
Option 2: At the Template Level
Best for materials whose production rate changes depending on the application.
Some materials behave differently from job to job:
Labor – varies widely by task.
Crushed stone – base material for a patio needs a different rate than base for a driveway, which is different again from backfill behind a retaining wall.
For these, leave the Item Catalog rate blank and set the rate inside each template instead. That keeps the catalog item clean while each template carries its own correct rate for that specific use.
Steps:
Open the template for the application (for example, a patio build).
Find the material line in the template (for example, "1A stone").
Enter the production rate for that specific application (for example, a 300 sq ft patio uses 5 ton).
Save the template.
What happens next: When you drag the template into a work area to build an estimate, you just enter the job size (for example, a 450 square foot patio) and the math is done for you based on that template's formula.
How to Decide Which Place to Use
If the material… | Set the rate in… |
Always has the same coverage rate (e.g., mulch) | Item Catalog |
Has different rates for different uses (e.g., labor, crushed stone) | Template level |
Best Practices and Cautions
Don't blindly copy someone else's numbers. Rates vary by company, crew, and region based on how you build. Talk to others to get in the ballpark, but track your own jobs to set your real rates.
Don't "set it and forget it." Update rates regularly — at least annually. As crews change, gain experience, or turn over, your rates will shift. Keep them tied to current reality, not old data.
Materials are easy; labor takes history. Simple material math is quick to set up. Labor rates require job history data to get right, and they'll keep changing as crews, tools, and equipment change.
Keep them current to stay profitable. Accurate, up-to-date rates are what let you estimate accurately and profitably every day.
Summary
Production rates are a powerful tool for fast, consistent estimating. Use the Item Catalog for materials with a single, steady rate, and the Template level for materials whose rate depends on the application. Build rates from your own tracked job data, and revisit them regularly so they reflect how your crews work today.
A Few Notes on How to Set Up Production Rates:
We encourage using production rates as much as possible because they really help increase efficiency, allowing you to save time when you create an estimate. They also increase your accuracy in estimating.
An additional side benefit is that it helps shorten the learning curve for new salespeople when they first create estimates. An experienced person can build all the production rates for your organization and then a new salesperson can simply measure things, enter square footage into a production rate, and get accurate quantities that they would not have had the experience to come up with on their own.
A crew's experience, equipment, etc can all make a massive impact on a production rate. We recommend using your own production rates instead of someone else's. Everyone's production rate is unique to their company. They are not necessarily universal because of all those variables.
If you've never built any production rates for your team, you can find your own production rates by using a simple spreadsheet. We've created a sample sheet for production rates on labor to install a patio that you can play with to get an idea, or even use the spreadsheet to come up with your own production rates for any item.
We'd encourage you to revisit these production rates each season to see if you've been becoming more efficient and update your production rates in SynkedUP accordingly!
If you have any questions, hit us up in the blue chat box in the lower right corner.
Until next time! 👋
-Weston
